Flora Fertility, a digital fertility insurance startup, raised $5 million in a Seed funding round to expand its fertility care across the U.S. and Canadian markets.
According to the latest data provided by Flora Fertility, the startup has already reached over 10 million prospective policyholders across North America. Its digital insurance policy can be purchased directly or supported by employers, with the coverage remaining individually-owned and fully portable across jobs, careers, and life stages.
Flora Fertility policies are available in the U.S. starting at just $20 per month. Its fertility insurance covers the full spectrum of fertility treatment — from diagnostics and medications through IUI and IVF.
ManchesterStory, an InsurTech venture capital firm, led the seed round with participation from Slauson & Co., TruStage Ventures, BDC Capital, Marathon Fund, Adara Venture Capital, and existing investors, Highline Beta, Everywhere Ventures, and Cartography Capital.
“Fertility is one of the largest uninsured financial risks people face, yet the system today only offers support once you’re already in crisis — and often only if your employer provides it,” said Laura McDonald, Co-Founder of Flora Fertility.
“We’re creating a new category where fertility becomes something you can proactively plan for, not just pay for when it’s too late,” added Laura McDonald.
According to the recent data provided by Flora Fertility, Infertility now affects 1 in 6 people globally, the average cost of treatment runs $30,000–$50,000, and fewer than 2% of those who need care can actually afford it.
“Fertility costs are one of the most significant—and overlooked—financial burdens women face,” said Elizabeth McCluskey, Managing Director of TruStage Ventures. “With 72% of Gen Z women experiencing fertility anxiety, Flora can give an entire generation peace of mind.”