Ours Privacy raised $15 million to build a privacy-first digital marketing platform for healthcare marketers. This is the first healthcare technology marketing startup to secure such a massive amount of funding. This is one of the most underfunded areas in the digital health sector. Digital health companies have secured more than $20 billion in VC funding so far this year, but startups focused on marketing have secured less than $100 million.
The startup said its platform is already trusted by leading health systems, digital health companies, and national medical brands to modernize their marketing while navigating a rapidly evolving privacy environment. The platform integrates with major channels including Google Ads, Meta Ads, DSPs, EHRs, scheduling platforms, and data warehouses.
The Series A funds a bigger version of the bet the founders made in 2024: that the healthcare organizations winning on growth will be the ones treating patient privacy as infrastructure, not an afterthought. This round will further accelerate Ours Privacy’s investment in its platform to power even more enterprise healthcare organizations.
Lightbank and Health Velocity Capital led the investment round with participation from existing investors, including Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, GreyMatter, and others.
“Ours Privacy was an easy investment decision for us. What sold us was the product and customer feedback,” said Eric Ong, partner at Lightbank.
“Ours Privacy didn’t build a compliance layer and call it a day — they built an entire growth stack that rivals anything else on the market, all in one place. Ours Privacy is quickly becoming the backbone of the modern healthcare marketer’s tech stack,” added Eric Ong.