Wildflower Health, a leading digital women’s health startup, today announced its acquisition of Every Mother, a clinically validated digital pelvic floor and core health platform supporting women through pregnancy, postpartum recovery and beyond.
The financial terms of the transaction were not disclosed. This acquisition marks a strategic milestone for Wildflower as it enters the direct-to-consumer (D2C) market, a rapidly growing avenue for care driven by the systemic inaccessibility and high costs of traditional healthcare.
Commenting on the acquisition, Leah Sparks, CEO and Founder of Wildflower Health, said, ” Together, we are making specialized core and pelvic health a standard, easily accessible resource, which elevates the quality of maternal care and improves long-term outcomes.”
Wildflower Health is a leader in women’s healthcare, delivering the unifying infrastructure that connects thousands of women’s care providers and millions of covered lives to enable higher-quality care, an infrastructure that will now accelerate access to Every Mother’s pelvic floor and core health platform.
“We built Every Mother to democratize access to scientifically-backed core and pelvic health solutions, including physical therapists,” said Allison Rapaport, CEO and Founder of Every Mother.
“Joining forces with Wildflower allows us to scale our proven methodology from a standalone consumer application into a comprehensive care ecosystem. Together, we can support women holistically, and within the very system that navigates their broader maternity journey,” added Allison Rapaport.
Clinical data shows that up to 60% of women experience diastasis recti (abdominal separation) postpartum, yet most lack awareness of the condition or an explicit clinical pathway to treat it. Left unaddressed, core and pelvic floor issues frequently escalate into chronic pain, pelvic organ prolapse and long-term mobility challenges.